By Anca Ulea
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In this episode of Focus, we explore Niigata's groundbreaking innovations, from turning rice into sustainable plastics to creating digital villages that preserve rural traditions, offering a fresh perspective on Japan's sustainable and technology-driven progress.
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Niigata Prefecture, known for its rice, is redefining sustainability.
Local startup Rice Resin turns wasted rice into low-carbon plastics, reducing petroleum use and emissions.
Meanwhile, Yamakoshi Village is tackling population decline with innovative Nishikigoi NFTs, fostering a unique bond between real and digital villagers.
These projects showcase Niigata's entrepreneurial spirit, combining tradition with cutting-edge solutions. From eco-friendly plastics to digital rural revitalisation, Niigata's vision sets a precedent for tackling global challenges while preserving local culture and resources.
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