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The Luxury & Lifestyle Lions category made its debut at the 71st Cannes Lions International Festival of Creativity.

Video. LOEWE project wins first ever Luxury & Lifestyle Cannes Lions prize

Updated: 26 June 2024 - 16:36 GMT+2

The Grand Prix was awarded to “LOEWE x Suna Fujita,” a collaboration between Spanish luxury fashion house LOEWE and and Japanese artisanal ceramicist studio Suna Fujita.

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