Euronews spoke at Berlin’s ITB to Jeremy Hawkings, Chief Executive at Connoisseurs Scotland about what makes his home country a unique travel destination in Europe.
“I would like to show a map of the most beautiful small country in the world, and this is Scotland. I would get in my car and I would start driving the West Coast of Scotland because Scotland’s one of the few places in the world where it is still fun to drive. The roads are relatively quiet. You do probably see more sheep than people and its beautiful countryside. Every so often you stop the car and you get out and you look around yourself and you say ‘How lucky I am to live in such a beautiful part of the world’.”