Inverdale is not new to controversy. The BBC was forced to apologise for his poor choice of words when commentating on the 2013 Wimbledon final between Marion Bartoli and Sabine Lisicki.
After beating the German, Bartoli ran to her father and former coach in the players’ box.
Inverdale said: “Do you think Bartoli’s dad told her when she was little: ‘You’re never going to be a looker, you’ll never be a Sharapova, so you have to be scrappy and fight’?”
He later defended his remarks by saying that he poked fun at the French player in a nice way, adding that she was an incredible role model for people who aren’t “born with all the attributes of natural athletes”.
Another BBC commentator was questioned when he described an upcoming judo bout between Majlinda Kelmendi and Italian Odette Giuffrida as a “cat fight”.
While Britain’s Daily Mail, in its article on the “best and worst gymnastic leotards” at the Games, was rather uncomplimentary on Team Uzbekistan’s kit.
The pink and white leotard, it said “ failed to complement her skin tone and it also appeared to be somewhat see-through around the chest area”.
Meanwhile in the USA
Commentators and journalists across the pond have been equally singled out for their approach.
Corey Cogdell-Unrein, who won a bronze medal for trap shooting, was described in a Chicago Tribune tweet as the “wife of a Bears’ linesman.
And rather than focus on her four gold and one silver medals won at the Games, NBC wondered in a tweet how the swimmer Katie Ledecky kept her nail polish chip free
NBC blames women
When the TV station was criticised for too many adverts during the opening ceremony their spokesman, spokesman John Miller said: “The people who watch the Olympics are not particularly sports fans. More women watch the Games than men, and for the women, they’re less interested in the result and more interested in the journey.
“It’s sort of like the ultimate reality show and mini-series wrapped into one. And to tell the truth, it has been the complaint of a few sports writers. It has not been the complaint of the vast viewing public.”