The French government has called on cities hosting Euro 2016 matches to ban the sale of alcohol near venues and fan zones.
It comes after three days of unedifying violence in Marseille.
Russian, English and French nationals battled with each other and police ahead of the England v Russia match on Saturday June 11.
Fans also fought after the final whistle.
French Interior minister Bernard Cazeneuve saidbooze is to be banned the day before and on match day.
The announcement also covers public areas, shops and off-licences.
Cafes will only be able to sell drink in plastic glasses on terraces.
Danish brewer Carlsberg will be keeping its counsel following the violence and subsequent comments from the French government.
Euro 2016 is a key component of its summer advertising campaign the company has splashed out
€80 million on the tournament.