Hillary Clinton opted for the personal touch as she launched her campaign for the 2016 Democratic nomination in Iowa. A trip to a coffee shop for a chat was the low-key, no fuss start she and her aides were looking for.
Determined to avoid the perception of entitlement that hampered her failed 2008 bid, Clinton says she wants to get her message across to ordinary voters.
“We need to build the economy of tomorrow not yesterday. We need to strengthen families and communities because that is where it all starts. We need to fix our dysfunctional political system. And we need to protect our country from the threats we see and the ones that are on the horizon,” Clinton told fellow coffee drinkers.
“conversations with everyday Iowans”
Round table discussions and face to face conversations will be her style for now at least. She has also forsaken expensive air travel for a cheaper alternative – an equipped van nicknamed “Scooby” after the cartoon, to get around in.
Last time, Iowa was her Waterloo. Clinton’s third-place finish in the 2008 Iowa caucuses paved the way for her ultimate defeat by Barack Obama.
This time its a humbler Clinton who is hoping to raise support and funds to the tune of $100m for her primary campaign.