This content is not available in your region

Dress to impress: how to stand out in Sochi

Access to the comments Comments
By Euronews
Dress to impress: how to stand out in Sochi

You might reasonably expect white to be the dominant colour at the Sochi Winter Olympics, but the likelihood is that what will stick in your memory is anything but monochrome.

Not content to out-do each other for sporting honours on the slopes and ice-rinks, the competitors, it seems, are vying for sartorial supremacy through an array of outlandish attire.

The kits and costumes of the national teams have been created, in some cases, by high profile designers, who appear determined to leave their own indelible mark on the games.

Put on your sun glasses and check them out: winter wonders or technicolour travesties? You decide.

Germany the rainbow nation?

(See main picture). Something of a resemblance to the Rainbow Flag used by the gay rights movement has led to suggestions the designers wanted to have a poke at Russia’s controversial laws covering what is referred to in the Kremlin as “gay propaganda” and a generally non-gay-friendly attitude demonstrated by the authorities

Team America

Mexican Mariachi

Those Nice Norwegians

France à la mode

So cool, Canada