European Court of Justice rules on a case involving Carrefour and Intermarché over comparisons in adverts between prices in different sized retailers.
Politics overshadowed major US sporting event - the Superbowl - as advertisers used the show to make a statement as well as promote their products.
Paris, Frankfurt, Luxembourg and Dublin are stepping up a charm offensive to lure London's financial institutions following the Brexit vote.
Advertising agencies are turning to Instagram more frequently than Twitter for social media ad campaigns, according to a new survey.
When it comes to defending the rights of women, and empowering them in society, a large part of the struggle is over the image portrayed in the
Private firearms transactions coordinated on Facebook or its Instagram photo-sharing service should become a thing of the past under new measures
Coca Cola has hastily backtracked after managing to offend both Russia and Ukraine with a social media post. An inital New Year’s message on the
Founded in 1987, EPICA is the only creative ad prize awarded by journalists working for marketing and communications magazines around the world
The boss of the world’s biggest advertising agency WPP Sir Martin Sorrell has fought off another shareholders’ revolt at the company AGM to pocket a
Passengers at a bus stop in London recently got more than they had bargained for when they were plunged into a world of science fiction thanks to
The traditional 30-second TV ad, for so long the king of formats in the advertising industry, faces increasing competition from different, more
YouTube has announced its plans for an ad-free, subscription-based service. The company confirmed the move in an email sent out to YouTube
Coca-Cola has withdrawn its #MakeitHappy Twitter campaign after it was ambushed and duped into tweeting segments of Adolf Hitler’s Mein Kampf. The
Exaggerated environmental claims are under scrutiny in this edition of Utalks. The question comes from Güntheri in Leipzig, Germany: “Some brands and
The French city of Grenoble is banning billboard advertising. It will instead open community spaces and plant trees. City authorities say they have
The French Alpine city of Grenoble is to do away with all commercial street advertising and plant trees in place of billboards. The initiative was
French advertising giant Publicis, the world number three, is buying America’s Sapient as it continues its drive into the American market. Publicis
On Sunday Russia switches to winter time, and stays there, forever. At least that’s the plan. After tinkering with daylight-saving and then
Germany was the big winner at this year’s Effies – bagging 13 of the 26 European awards for marketing communication effectiveness. The awards
Hungary’s government came under fire from the EU once again on Monday after the European Commission criticised a new tax on advertising revenue. It
Facebook’s big profits from its fast-growing mobile advertising are behind a surge in the share price to record highs. The social media site’s
French advertising agency Publicis has said it would be “very difficult” for it to meet its annual target of 4.0 percent organic sales growth after a
Internet search giant Google is cracking down on porn by banning the adverts that include sexually explicit content which, up until now, have been
Omnicom and Publicis have given up on their merger dream. Last July the bosses of the US and French companies unveiled a deal that would have
TVTY, a French company specialising in real-time data for the online advertising industry, has won the MIPCube Lab competition. TVTY synchronizes
With less than three months to go before the 2014 World Cup gets underway, football fans now have one more way to brush up on their knowledge of all
Scarlet Johansson’s television advertisement for the Israeli-owned company Sodastream, which operates a factory in Ma’ale Adumim – an Israeli