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News

Advertisers and Women's Day: the struggle to get the message right

When it comes to defending the rights of women, and empowering them in society, a large part of the struggle is over the image portrayed in the

When it comes to defending the rights of women, and empowering them in society, a large part of the struggle is over the image portrayed in the

News

Private gun adverts to be prohibited on Facebook

Private firearms transactions coordinated on Facebook or its Instagram photo-sharing service should become a thing of the past under new measures

Private firearms transactions coordinated on Facebook or its Instagram photo-sharing service should become a thing of the past under new measures

News

Coca-Cola offends Ukraine and Russia with same post

Coca Cola has hastily backtracked after managing to offend both Russia and Ukraine with a social media post. An inital New Year’s message on the

Coca Cola has hastily backtracked after managing to offend both Russia and Ukraine with a social media post. An inital New Year’s message on the

Culture

Gender bending Japanese makeup ad wins top EPICA prize

Founded in 1987, EPICA is the only creative ad prize awarded by journalists working for marketing and communications magazines around the world

Founded in 1987, EPICA is the only creative ad prize awarded by journalists working for marketing and communications magazines around the world

Business

No sorry from Sorrell over size of pay package

The boss of the world’s biggest advertising agency WPP Sir Martin Sorrell has fought off another shareholders’ revolt at the company AGM to pocket a

The boss of the world’s biggest advertising agency WPP Sir Martin Sorrell has fought off another shareholders’ revolt at the company AGM to pocket a

Science_technology

Augmented reality: the future of advertisement?

Passengers at a bus stop in London recently got more than they had bargained for when they were plunged into a world of science fiction thanks to

Passengers at a bus stop in London recently got more than they had bargained for when they were plunged into a world of science fiction thanks to

News

The 30-second TV ad faces new competition

The traditional 30-second TV ad, for so long the king of formats in the advertising industry, faces increasing competition from different, more

The traditional 30-second TV ad, for so long the king of formats in the advertising industry, faces increasing competition from different, more

Business

YouTube to set up ad-free, subscription-based service

YouTube has announced its plans for an ad-free, subscription-based service. The company confirmed the move in an email sent out to YouTube

YouTube has announced its plans for an ad-free, subscription-based service. The company confirmed the move in an email sent out to YouTube

News

Coca-Cola pulls ad campaign after Mein Kampf stunt

Coca-Cola has withdrawn its #MakeitHappy Twitter campaign after it was ambushed and duped into tweeting segments of Adolf Hitler’s Mein Kampf. The

Coca-Cola has withdrawn its #MakeitHappy Twitter campaign after it was ambushed and duped into tweeting segments of Adolf Hitler’s Mein Kampf. The

Europe

Greenwashing: misleading green advertising

Exaggerated environmental claims are under scrutiny in this edition of Utalks. The question comes from Güntheri in Leipzig, Germany: “Some brands and

Exaggerated environmental claims are under scrutiny in this edition of Utalks. The question comes from Güntheri in Leipzig, Germany: “Some brands and

News

Grenoble: Europe's first ad-free city

The French city of Grenoble is banning billboard advertising. It will instead open community spaces and plant trees. City authorities say they have

The French city of Grenoble is banning billboard advertising. It will instead open community spaces and plant trees. City authorities say they have

Business

Publicis swallows Sapient as French giant ups US stake

French advertising giant Publicis, the world number three, is buying America’s Sapient as it continues its drive into the American market. Publicis

French advertising giant Publicis, the world number three, is buying America’s Sapient as it continues its drive into the American market. Publicis

News

Russia decides Winter time is the Right time

On Sunday Russia switches to winter time, and stays there, forever. At least that’s the plan. After tinkering with daylight-saving and then

On Sunday Russia switches to winter time, and stays there, forever. At least that’s the plan. After tinkering with daylight-saving and then

Europe

Brussels celebration for European Effie Awards for marketing

Germany was the big winner at this year’s Effies – bagging 13 of the 26 European awards for marketing communication effectiveness. The awards

Germany was the big winner at this year’s Effies – bagging 13 of the 26 European awards for marketing communication effectiveness. The awards

Europe

EU slams Hungary's new advertising tax

Hungary’s government came under fire from the EU once again on Monday after the European Commission criticised a new tax on advertising revenue. It

Hungary’s government came under fire from the EU once again on Monday after the European Commission criticised a new tax on advertising revenue. It

Business

Facebook shares jump on soaring profits driven by mobile ads

Facebook’s big profits from its fast-growing mobile advertising are behind a surge in the share price to record highs. The social media site’s

Facebook’s big profits from its fast-growing mobile advertising are behind a surge in the share price to record highs. The social media site’s

Business

Ad agency Publicis says sales target 'very difficult' to meet

French advertising agency Publicis has said it would be “very difficult” for it to meet its annual target of 4.0 percent organic sales growth after a

French advertising agency Publicis has said it would be “very difficult” for it to meet its annual target of 4.0 percent organic sales growth after a

Business

Google dumps porn ads

Internet search giant Google is cracking down on porn by banning the adverts that include sexually explicit content which, up until now, have been

Internet search giant Google is cracking down on porn by banning the adverts that include sexually explicit content which, up until now, have been

Business

The Mad Men dream is over for Omnicom and Publicis

Omnicom and Publicis have given up on their merger dream. Last July the bosses of the US and French companies unveiled a deal that would have

Omnicom and Publicis have given up on their merger dream. Last July the bosses of the US and French companies unveiled a deal that would have

News

French TVTY wins MIPCube Lab competition

TVTY, a French company specialising in real-time data for the online advertising industry, has won the MIPCube Lab competition. TVTY synchronizes

TVTY, a French company specialising in real-time data for the online advertising industry, has won the MIPCube Lab competition. TVTY synchronizes

Sport

Panini stickers are back

With less than three months to go before the 2014 World Cup gets underway, football fans now have one more way to brush up on their knowledge of all

With less than three months to go before the 2014 World Cup gets underway, football fans now have one more way to brush up on their knowledge of all

News

Scarlett Johansson controversy highlights Boycott Israel movement

Scarlet Johansson’s television advertisement for the Israeli-owned company Sodastream, which operates a factory in Ma’ale Adumim – an Israeli

Scarlet Johansson’s television advertisement for the Israeli-owned company Sodastream, which operates a factory in Ma’ale Adumim – an Israeli

News

Saucy party ad spices up dull German election campaign - Video

A satirical party has spiced up a dull German election campaign with a television advert depicting a 90-second sex scene, blurred but leaving little

A satirical party has spiced up a dull German election campaign with a television advert depicting a 90-second sex scene, blurred but leaving little

Science_technology

Voices in your head - the talking train window

A German company plans to broadcast adverts via train windows so the sound appears to come from inside a person’s head when they lean against

A German company plans to broadcast adverts via train windows so the sound appears to come from inside a person’s head when they lean against

Business

Publicis and Omnicom move to create advertising giant

The world’s biggest advertising agency is in the making as the bosses of US giant Omnicom and France’s Publicis signed a merger deal. It could

The world’s biggest advertising agency is in the making as the bosses of US giant Omnicom and France’s Publicis signed a merger deal. It could