Kiran Naz, an anchor on Samaa TV in Pakistan, brought her daughter on air to highlight the reported rape and killing of six-year-old Zainab Ansari in Kasur, Pakistan.
Naz told Euronews she wanted to show the perpetrators of the brutal attack "we are not afraid".
"I wanted to show I am with Zainab's parents and emphasise the power of women—me and my daughter, sisters, we are stronger than the attacker."
Zainab was abducted on January 4 while on her way to a class.
Reports said she was raped, killed and left in a rubbish pile, before her body was found on January 9.
Police said Zainab was the eighth minor to have been raped and murdered in Kasur in the past 12 months.
Enraged by the incident, hundreds of protesters in Kasur threw stones at government buildings and at a hospital as well as attacking the home of at least one local politician.
Naz is just one of many high-profile figures including politicians, celebrities, cricketers, along with average Pakistanis demanding #JusticeForZainab.
Her message to the government of Pakistan is simple: "We want security and protection for our children," she said, "the government has to educate people and change their mindset".
"I want the culprit to hang and justice for Zainab," she continued.
Users of social media and news outlets were holding up Ansari's case and another report of rape and murder involving a 15-year-old girl in Tasawarabad as examples of an endemic problem in Pakistan.
One suspect in the Ansari case is also being considered for five similar crimes, according to police.
They said DNA samples were taken from at least 90 other potential suspects.