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Crowdfunding project raises $38,000... for a potato salad

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By Thomas Seymat
Crowdfunding project raises $38,000... for a potato salad

<p>Zack “Danger” Brown of Columbus, Ohio, wanted to make potato salad. He is now making history by hitting the top spot for most successful crowdfunding project on Kickstarter. </p> <p>His hope of raising 10$ to buy the ingredients for the salad proved <a href="https://www.kickstarter.com/projects/324283889/potato-salad" rel="external"> successful beyond his wildest dreams</a>. With 38,425$ (28,258 euros) pledged at time of publication, his project is funded 384,255%, with no sign of slowing down. And, with the fundraising campaign set to last another 24 days, no doubt many more thousands of dollars will follow. </p> <p>Why potato salad? “Dude, I don’t know. It seemed so right,” he told Reddit users during <a href="http://www.reddit.com/r/IAmA/comments/29y3rp/iama_guy_who_just_surpassed_his_kickstarter/" rel="external">a Ask Me Anything session</a>. He decided to do four types of potato salads and called for recipes. People have been glad to oblige, debating the merits of the mayonnaise or the German-style preparation (with bacon, vinegar and sugar).</p> <p>Despite Brown’s dutiful warnings – “It might not be that good. It’s my first potato salad” – donors were still generous: 1,093 of them contributed 1$ or more, 215 10$ or more and 66 50$ or more. As per Kickstarter’s tradition, each donor will receive a reward depending on the amout given. For instance, 10$ will give you, among other things, a bite of the salad (Brown acknowlegdes this will be a problem), 20$ a potato-themed haiku and 50$ a recipe book filled with – you guessed it – potato salad recipes. </p> <p><iframe width="600" height="338" src="//www.youtube.com/embed/5f3RZSTBu-w" frameborder="0" allowfullscreen></iframe></p> <p>Kickstarter works on an all-or-nothing basis, meaning Brown will only get the sum after August 2. So no potato salad until then, even if the 10$ are secured. </p> <p>But the operation is not without risks: before August 2, Kickstarter, normally dedicated to funding creative projects, not starchy starters, may decide to pull the project entirely. When asked about a possible cancellation, Brown, when he doesn’t try to avoid answering, wrote, mysteriously, <a href="http://www.reddit.com/r/IAmA/comments/29y3rp/iama_guy_who_just_surpassed_his_kickstarter/cipu5lb" rel="external">"I've already accomplished everything I wanted to accomplish and more. I have no worries."</a> Others argue his fundraising campaign respects Kickstarter’s terms of use, including being “honest and clearly presented” and “creating something to share with others”.</p> <p>The campaign could be also exposed as a publicity stunt or an ironic exercice to underline the flaws of the crowdfunding system. But until then, we are all invited at Brown’s place to eat potato salad.</p> <p>Photo credit: <a href="http://eurone.ws/yUYGj">Flickr/Notahipster</a></p>