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The real damage to brands

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The real damage to brands

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Fake products pose a serious danger to health and destroy thousands of European jobs. That’s the message from politicians in Brussels and big business trying to stem the tide in counterfeited products coming into the EU.

But what impact does counterfeiting really have on the brand itself?

euronews spoke to advertising guru Jonathan Gabay, author of the book Brand Messiah, to get more insight into the damage fakes cause. Click on the link above.