Today Google has decided to honour the memory of psychiatrist Herman Rorschach who went down in history for inventing the well-known inkblot test.
The ‘Doodle of the day’ allows users, acting as patients of the Swiss psychoanalyst, to interpret a series of symmetrical spots and then share their analysis on Facebook, Twitter or Google +.
Since the Internet giant launched its Doodles they have become hugely successful, with interactive versions often turning viral. As a result of their popularity, several studies have been carried out to assess the Doodles’ impact on business productivity. The Doodle dedicated to the 30th anniversary of PAC-MAN is reported to have cost businesses more than 120 million dollars.