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Elon Musk continues Twitter's brand overhaul with web address change

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Musk’s X threatens nonprofit over Twitter hate speech research

A lawyer for Elon Musk’s X Corp. threatened independent researchers who have studied disinformation and hate speech on Twitter.

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From Twitter to X: Why do companies rebrand themselves?

While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot.

25/07/2023

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Elon Musk changes Twitter logo from blue bird to 'X'

"It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression," the company's CEO Linda Yaccarino tweeted.

24/07/2023

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How companies can put sustainability before profit and why it matters

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28/06/2022

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The high-street chains are getting together but in an age where style can transcend product, who else is getting in on the act?

10/02/2022

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Why is Turkey trying to change its name to 'Türkiye'?

A genuine cultural shift or just flogging a dead bird? What's happening to the spelling of Turkey?

10/01/2022