Lego

Culture news

Ronaldo and Messi join forces again for viral LEGO World Cup campaign

Joined by Kylian Mbappé and Vinícius Jr, the four football stars compete (and fail) to claim a brick-built World Cup trophy in LEGO's “Everyone Wants a Piece” ad.

03/04/2026

Moments

From Paw Patrol to Pokémon: The must-visit places for toy lovers

We look at the best places for toy enthusiasts to visit this year, from a gala celebration at LEGOLAND Windsor Resort in the UK to a new Pokémon park in Japan.

29/03/2026

Tech News

We had a play with LEGO’s new Smart Brick. Here’s what you can do

‘We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of Lucasfilm, told Euronews Next.

08/01/2026

Tech News

LEGO just brought out a smart brick, unlocking new generation of play

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.

05/01/2026

No Comment

Inside Lego's festive operation: meeting holiday demand

Holiday shoppers in Denmark browse new Lego sets as factories in Billund run nonstop to meet seasonal demand. Designers and automated warehouses keep production moving.

27/11/2025

Culture news

TIME Magazine celebrates first ever 'Girls of the Year' list

The US-based publication honours “10 extraordinary young leaders” between the ages of 12 and 17 from various fields including music, science and sports.

14/08/2025

Earth News

New Lego factory in Vietnam aims to use 100% clean energy

It is hoped that the factory’s 12,400 solar panels and energy storage system will help set a precedent for more sustainable manufacturing in Vietnam.

09/04/2025

No Comment

Legoland Windsor unveils stunning Miniland London makeover

Legoland Windsor revamped Miniland London with seven new Lego models built from two million bricks, including a 5.4m Cheesegrater.

27/03/2025

Design

Take a look at Budapest’s new tram made of 1.8 million LEGO bricks

The newest tram in Hungary's capital has been unveiled: a full-size rail vehicle made of 1.8 million colourful LEGO blocks, the first of its kind in the world.

25/11/2024

Qatar 365

Fun activities in Qatar: from rock climbing to parkour

In partnership with Media City

Qatar 365 explores some of the best activities to do in Qatar for adventure seekers or dreamers alike, through rock climbing, parkour or with events like the LEGO show to try and build anything one can think of.

10/07/2024

Scenes

Meet the inventor of the world's first functional Lego prosthesis

In partnership with Media City

Like many children, David Aguilar spent his childhood building Lego. While others made model aeroplanes and miniature toy towns out of the stackable plastic bricks, David built functional lifesize prosthetic arms.

01/07/2024

Design

Here's how you can win a limited edition Ukrainian landmark LEGO set

The limited edition LEGO sets are being raffled off in order to help fund a school's rebuilding in Dnipropetrovsk Oblast.

09/06/2024

Business

Lego growth continues to slow down amid struggling toy market

The Danish toy manufacturer's 2023 revenue was up 2% compared with the previous year, reaching DKK 65.9 billion (€88.4 billion).

12/03/2024

Art

Meet the former-lawyer who became the world's most famous LEGO artist

'The Art of the Brick' exhibition, which immerses guests in the wonderful and colourful world of artist Nathan Sawaya, is running at London’s Brick Lane until 12 May 2024.

06/03/2024

Lifestyle

Watch: Kidult collectables are the top trend at London Toy Fair 2024

From robotic football trainers to the booming kidult collectables sector for ages 12 and above, the London Toy Fair showcased a playground of innovation.

26/01/2024

Ecotech

Why has Lego abandoned plans to make recycled plastic bricks?

After two years of testing, the world's largest toymaker has failed to make bricks that reduce carbon emissions.

25/09/2023