Business
Exactly how influential are influencers on consumer decisions?
The case of influencer Chiara Ferragni, fined €1 million by Italy's antitrust authority for allegedly misleading consumers, has been shared all over social media. With the rise in influencer marketing, what steps should consumers take to protect themselves from shady practices?
ADVERTISEMENT
Culture news
Meet Chinese shop owner Angela, Italy's latest social media star
Renowned for her humorous videos and iconic catch phrases, the 59-year-old owner of a mega-store in Rome has garnered a huge online following. So what has led to Angela's sudden success – and is she fighting or reinforcing ethnic stereotypes?
Culture news
Meet Scumbag Dad: The influencer parodying annoying internet trends
“I see people who have little or no creative skills, and they're willing to lie and gain large platforms of their dishonest content."
Brian Podray is Scumbag Dad, one of the funniest and darkest video creators and orthodontists on the internet.
