Culture news
How brand strength rather than brand size can win the day at GPHG
Eighty-four watches are vying to be recognised the best in one of the 14 categories and for the most distinguished prize, the Aiguille d'Or. "Winning a GPHG prize in one of the categories represents a triple reward," says Brice Lechevalier.
Culture news
'Oscars of watchmaking' honours an industry still alive and ticking
From Breitling to Bulgari, Tourbillons to Tondas, the selection, whittled down by a 500-strong academy, is a symphony of cogs, wheels and mechanisms all clicking in rhythmic harmony. The eventual trophy winners, spanning 14 categories, will be selected by a jury of 30 industry experts.