Customer

The Big Question

Beyond Barbie: Why the toy industry is no longer just for kids

The Barbie movie created a global cultural event and with at least 16 more films aimed at adults in the pipeline, could this signal the start of a new era in the toy industry?

25 November 2024

Business

Volkswagen faces hefty fine for mistreatment of UK customers

The UK's financial watchdog found Volkswagen had sometimes confiscated cars from vulnerable customers "without considering other options".

21 October 2024

Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

29 June 2024

Business

Brands and politics don’t mix? Think again argues CEO of Edelman

To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues.

26 June 2024

Business

The rise of the ‘Me economy’

Consumers are increasingly looking out for themselves, as they navigate cost-of-living crises and other personal challenges, according to global media agency Havas.

24 June 2024