Now playing Next Business Controversy over Yeezys boost Adidas revenues to €400 million After Kanye West and Adidas' collaboration ended abruptly due to the rapper's antisemitic and offensive comments, the Yeezy's shoes have brought €400 million revenue for the German sportswear company. 03/08/2023
Now playing Next Culture news It ain't Yeezy: Adidas has plan to shift unwanted Kanye stock Abandon all shoes, Ye who enter here. Adidas has decided to sell some of its Kanye West stock and donate proceeds to charity. 12/05/2023
Now playing Next Culture news Beyonce and Adidas call it quits on Ivy Park After persistent slumping sales, Adidas and Beyonce are ending their partnership on Ivy Park, according to reports. What's next for them both? 03/04/2023
Now playing Next Culture news Yeezy does it: Adidas' split with Kanye West hammers profits The German brand lost €513 million euros last year, after cutting ties with the controversial music producer and now has a mountain of branded footwear stockpiled with no-where to go. 08/03/2023
Now playing Next Culture news Adidas' unsold Yeezys could cost it €500 million Adidas is sitting on over a billion euros' worth of Yeezy merch it can't sell. How is the company planning to pivot? 13/02/2023
Now playing Next Culture news Designer Thom Browne defeats Adidas over stripe trademark The New York designer was victorious in the latest humiliating defeat for Adidas over its design. 13/01/2023
Now playing Next Tech News How being authentic is key to Adidas appealing to conscious consumers To meet the expectations of conscious consumers, companies must walk the talk and communicate their values through branding. 01/07/2022
Now playing Next Money Adidas says sorry after NFT minting blunder The German sportswear maker cashed in on the NFT and Metaverse hype at the weekend, following rival Nike's moves into digital sneakers. 20/12/2021
Now playing Next Living Meghan and Harry receive a unique wedding anniversary gift from PETA For the Sussexes' third wedding anniversary, PETA have sent an alternative to the traditional leather present. 19/05/2021
Now playing Next world news Bernard Tapie and his wife tied up and beaten during a burglary The value of the stolen goods is not yet known but police are treating the incident as a violent robbery and kidnapping. 04/04/2021
Now playing Next France Adidas announces equal bonuses for winning women's World Cup players "Today we are announcing that all Adidas athletes on the winning 2019 FIFA Women's World Cup team will receive the same performance bonus payout as their male peers," the company said. 09/03/2019
Now playing Next Living Ethical and sustainable trainers Our curated selection of eco-conscious sneakers with a soul. 24/10/2018
Now playing Next Living Menswear and more: what to pack this summer. Living it summer essentials for men: fashion, grooming and lifestyle. 18/06/2018
Now playing Next Business Series Adidas optimistic about 2016 though still trails Nike German sportswear company Adidas expects sales and net profit to keep rising fast this year after losing ground to larger US rival Nike. 03/03/2016
Now playing Next Business Series Adidas reported to be ending athletics links, sticks with FIFA German sportswear maker Adidas is reported to be ending its sponsorship deal with the International Association of Athletics Federations early because of doping and corruption allegations. 25/01/2016