Italy's Serie A seals deal with Google against online piracy apps

Italy's Serie A seals deal with Google against online piracy apps
Italy's Serie A seals deal with Google against online piracy apps   -   Copyright  (c) Copyright Thomson Reuters 2021. Click For Restrictions - https://agency.reuters.com/en/copyright.html   -  
By Reuters

<p><body> <p><span class="caps">MILAN</span> (Reuters) – Serie A said on Monday Google agreed to remove from its content platform some video apps illegally enabling users to watch live games as a part of a deal between Italy’s top flight soccer league and the web giant to curb online piracy.</p> <p>Serie A stepped up efforts to curb online piracy in recent years to protect the value of its TV rights, which made most of the revenue of Italian soccer clubs.</p> <p>“Google has removed from its Play Store apps illegally reproducing contents owned by Serie A,” the league said in a statement. </p> <p>Under a new agreement, Google will use “innovative instruments” to detect any future copyright infringement, the league said, without elaborating further.</p> <p>Last week Italian police blocked 1.5 million users that were illegally streaming content from providers including Netflix Inc, Comcast’s Sky unit, <span class="caps">DAZN</span> and domestic broadcaster Mediaset.</p> <p/> <p> (Reporting by Elvira Pollina; Editing by Christian Radnedge)</p> </body></p>