Out of all the wonderful luxury watches ever made, have you ever thought about which one you would pick to wear forever and a day? That's the question Euronews Culture put to some of the contenders at the 2025 Grand Prix de Horlogerie de Genève.
This year saw the world's luxury watchmakers gather to celebrate the 25th edition of the Grand Prix d'Horlogerie de Genève (GPHG) at a ceremony filled with pomp and a fair amount of pageantry.
The annual awards are the pinnacle show piece event for the industry's great and good to gather and bestow honours on the individuals and teams behind some of the world's exceptional designs in the high-end watch and clock business.
Euronews Culture caught up with some of the contenders vying for top awards to ask them one question - which watch, from the past or present, is their absolute favourite?
Many of those questioned stuck dutifully to the script, picking timepieces from their own companies but some of the answers may surprise you.
Watch the video in the player above for all the details.
