Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls.
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"Oh, he dope!" exclaimed NBA legend LeBron James, having been given a figurine.
But not just any figurine – a Ken doll of his likeness, which makes James the first professional male athlete to have his likeness depicted in a famous Mattel doll.
With four NBA titles, two Olympic gold medals, and a scoring record to his name, it was about time...
Mattel Inc. unveiled the LeBron Ken doll to kick off the toy manufacturer's “Kenbassador” series and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.
“As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication," said the star Los Angeles Lakers player.
"Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honour. It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness.”
The LeBron doll wears sunglasses, sports a blue-and-white letterman's jacket with “LJ” on the left breast, his number 23 on the right sleeve and Ohio and crown patches on the other. His first name is on the back with “Just a kid from Akron” underneath. His blue shoes, of course, are Nikes.
The doll also reflects his height, as it's an inch taller than the standard Ken doll. James is 6ft 9in tall (2m05).
While looking it over, he put an “I Promise” wristband on the doll's wrist.
“OK, now we ready,” James said. “I mean, he might need to do a little lifting. Legs look a little skinny. Little fraily little fellow. Nah, that's dope.”
Mattel senior vice president Krista Berger noted that Ken is Barbie's longtime best friend and supporter.
“We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential,” Berger said.
The doll goes on sale Monday for $75, and comes at a time of uncertainty considering Donald Trump’s escalating trade war with China, where just under 40% of Mattel's production is based.
Mattel has said it may have to increase prices and possibly implement changes to its supply chain.
