Mattel

Business

Mattel plans to increase prices for some toys to offset tariff costs

The toy company is already ramping up its efforts to diversify production away from China in order to avoid more of an impact from tariffs.

06/05/2025

Lifestyle

LeBron James breaks new (plastic and fantastic) record

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls.

10/04/2025

The Big Question

Beyond Barbie: Why the toy industry is no longer just for kids

The Barbie movie created a global cultural event and with at least 16 more films aimed at adults in the pipeline, could this signal the start of a new era in the toy industry?

25/11/2024

Culture news

Toy company Mattel mistakenly lists porn site on ‘Wicked’ doll merch

American toy manufacturer Mattel has mistakenly printed the address for a porn website on the packaging of Wicked dolls. The misprint is "not appropriate for children", Mattel said, while promising to "remedy" the mistake.

11/11/2024

Lifestyle

Mattel launches its first blind Barbie doll

The doll’s features are both intended to accurately reflect a blind person, as well as be engaging for children who are blind or have low vision.

23/07/2024

Culture news

Mattel honours Venus Williams and 8 other athletes with Barbie dolls

Alongside Venus Williams, the collection will feature gymnasts Rebeca Andrade and Alexa Moreno, football players Mary Fowler and Christine Sinclair, and more.

23/05/2024

Culture news

New Scrabble version is more accessible and less competitive

Coinciding with National Scrabble Day, a fresh version of the famous word game is poised for launch, designed for players who want a less competitive game.

13/04/2024

Culture news

Bye Barbie, hey American Girl: Mattel's next movie project announced

The success of Barbie clearly wasn't "kenough" for toy-makers mattel, who want to paint the big screen plastic again with a live-action adaptation about American Girl dolls.

15/12/2023

Culture news

D-Cup, A-Bomb: Barbenheimer mash-up film coming to cinemas

As 'Barbie' hits streaming services today, 2023 is not done with the Barbenheimer phenomenon just yet...

12/09/2023

Culture news

Did a right-wing German tabloid invent ‘Barbie’?

The Lilli doll, created by the Bild tabloid, went from a spur-of-the-moment cartoon to a gag gift for adults in Germany before being seen as an inspiration for young women in the US.

22/07/2023

Culture news

Stuck for what to wear to the Barbie movie? We're here to help!

Euronews Culture is counting down the seconds to the release of the long-awaited Barbie movie and, like many fans, we're planning our outfits for our trip to the cinema. If you're stumped on what to wear, we're here to inspire you - from head to toe.

20/07/2023

Culture news

The best fashion looks from the 'Barbie' press tour

While we may never get to see Margot Robbie in all of her Barbie-inspired looks due to the SAG-AFTRA strikes, her press tour outfits have been pink perfection. Euronews Culture gives you the rundown of some of the very best.

18/07/2023

Culture news

First Barbie, now Barney: How Mattel plans to dominate your screens

Life in plastic, it’s fantastic. Whether you asked for it or not, better get used to toy manufacturer Mattel dominating your cinema screens. After the upcoming 'Barbie', brace yourselves for a beloved purple childhood character to get his very own big screen debut...

06/07/2023

Culture news

Barbie’s marketing team go to new lengths to push awaited movie

Since the Barbie movie was announced, starring Margot Robbie as the title character, fans have been waiting impatiently and, as we get closer to its 21 July release, the promotion team are going overboard in their attempts to turn the world pink.

30/06/2023

Culture news

Zut ! 400 'offensive' words face chop from French version of Scrabble

US toy maker Mattel wants to sweep clean the French version of Scrabble, one of the world's most popular word games. Hundreds of terms deemed sexist, racist or homophobic could be removed.

23/12/2022

Culture news

Scrabble's new words: Know your 'ambigram' from your 'zedonk'?

“English speakers like to have fun with words, and no one does it better than Scrabble players, who make excellent use of words both obscure and common.”

18/11/2022