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Eurovision to launch spin-off in Latin America amid global expansion

Kalush Orchestra won Eurovision 2022 for Ukraine, vast public support for the country followed Russia's invasion
Kalush Orchestra won Eurovision 2022 for Ukraine, vast public support for the country followed Russia's invasion   -   Copyright  Luca Bruno   -  
By Tim Gallagher

The Eurovision Song Contest has announced a Latin American spin-off.

The decision comes following high ratings in Latin American countries for this year’s contest, which saw the Ukrainian group Kalush Orchestra crowned the winners.

Producers are currently scouring Latin American cities, from Sao Paulo to Buenos Aires, to find a host for what is currently called The Eurovision Song Contest Latin America.

Closer to home, British cities are battling it out, as the runner-up nation is set to host the contest in 2023.

“Fans across Latin America have consistently shown up and showed out for the Eurovision Song Contest brand,” says Peter Settman on behalf of Voxovation, the production company who will make the Eurovision Song Contest Latin America.

“Eurovision Song Contest Latin America is the embodiment of that fervent passion, as well as a continuation of the broad vision we, the producing team, have for Eurovision as a global brand.”

Is Eurovision popular around the world?

Luca Bruno
Mika presented Eurovision 2022 in Turin, ItalyLuca Bruno

The Eurovision Song Contest already has entries from non-European countries like Israel and Australia, the latter of whom are allowed to enter until 2023 under the ‘building bridges’ campaign.

The contest enjoys popularity the world over due to its camp spectacle and showcase of European music from the cheesy to the profound. This year it faced challenges after banning Russia due to its invasion of neighbouring Ukraine. 

In 2022, Eurovision garnered more than 75 million unique viewers on YouTube across 232 global territories.

Of this figure, Latin America contained some of the top markets for non-participating countries with Argentina, Brazil, Chile, and Mexico seeing the highest content views.

Is Eurovision expanding?

The global popularity of Eurovision has meant continental offshoots have been in the pipeline for some time.

The American Song Contest aired last year and saw K-pop star AleXa crowned at the finale; elsewhere, Eurovision Song Contest Canada will debut in 2023.

“Following on from the launch of the American Song Contest...the European Broadcasting Union is thrilled to be now working with Voxovation on bringing the excitement and magic of the Eurovision Song Contest to Latin America,” says Eurovision Song Contest Executive Supervisor Martin Österdahl.

“The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand the brand in this hugely diverse part of the world.”