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How football has commercialised nostalgia to appeal to modern-day fans

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How football has commercialised nostalgia to appeal to modern-day fans
Copyright  AP Photo
Copyright AP Photo
By Euronews
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Fans' fondness for the past has seen an entire industry emerge, and vintage football shirts are now hot fashion items.

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While the sport is as popular as ever, fans yearn for the "pure" football of their formative years. Vintage shirts from that time sell for far higher than the original price.

Clubs also follow this retro trend by designing new kits with fashion – and function – in mind.

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