Bloomberg campaign buys $10 million Super Bowl ad to target Trump

Image: Democratic presidential candidate Bloomberg opens his Tennessee camp
Democratic presidential candidate Mike Bloomberg opens his Tennessee 2020 campaign headquarters in Nashville on Dec. 19, 2019. Copyright Harrison McClary Reuters file
Copyright Harrison McClary Reuters file
By Jordan Jackson and Allan Smith with NBC News Politics
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The game is set for Feb. 2, the day before the Iowa caucuses, and could be watched by 100 million people in the U.S.

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Michael Bloomberg's presidential campaign locked down a 60-second ad during next month's Super Bowl worth roughly $10 million, The New York Times reported Tuesday.

The Bloomberg campaign confirmed the ad buy, which will directly target Trump, to NBC News.

The Super Bowl, which is set for Feb. 2 and could be watched by as many as 100 million people in the U.S., is some of the most expensive TV ad time all year.

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