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Bloomberg campaign buys $10 million Super Bowl ad to target Trump

Image: Democratic presidential candidate Bloomberg opens his Tennessee camp
Democratic presidential candidate Mike Bloomberg opens his Tennessee 2020 campaign headquarters in Nashville on Dec. 19, 2019. -  Copyright  Harrison McClary Reuters file
Copyright Harrison McClary Reuters file
By Jordan Jackson and Allan Smith with NBC News Politics
Published on
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The game is set for Feb. 2, the day before the Iowa caucuses, and could be watched by 100 million people in the U.S.

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Michael Bloomberg's presidential campaign locked down a 60-second ad during next month's Super Bowl worth roughly $10 million, The New York Times reported Tuesday.

The Bloomberg campaign confirmed the ad buy, which will directly target Trump, to NBC News.

The Super Bowl, which is set for Feb. 2 and could be watched by as many as 100 million people in the U.S., is some of the most expensive TV ad time all year.

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