Bloomberg campaign buys $10 million Super Bowl ad to target Trump

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By Jordan Jackson and Allan Smith  with NBC News Politics
Image: Democratic presidential candidate Bloomberg opens his Tennessee camp
Democratic presidential candidate Mike Bloomberg opens his Tennessee 2020 campaign headquarters in Nashville on Dec. 19, 2019.   -   Copyright  Harrison McClary Reuters file

Michael Bloomberg's presidential campaign locked down a 60-second ad during next month's Super Bowl worth roughly $10 million, The New York Times reported Tuesday.

The Bloomberg campaign confirmed the ad buy, which will directly target Trump, to NBC News.

The Super Bowl, which is set for Feb. 2 and could be watched by as many as 100 million people in the U.S., is some of the most expensive TV ad time all year.