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Sales of prosecco have reportedly outstripped champagne for the first time.
Italy has burst France's bubble when it comes to sparkling wine.
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Latest figures suggest prosecco sales have topped those of champagne for the first time - 307 million bottles compared to 304.
Globally, the general trend for Italian sparkling wine is fizzing. Sales are up 11.5% in volume since 2013 and 16% in value compared to 2012.
However, it's not all good news. Domestic consumption has declined for the third straight year.
So Italians have clearly corked it - selling more abroad - but drinking less themselves at home.