In the small world of tuna tossing, it doesn't get much bigger than the Tuna Tossing World Championships, an annual event held as part of the Tunarama Festival in Port Lincoln, Australia.
Historically a fishing town, the idea grew from watching dock workers hurl fish from the decks of overflowing boats.
Dead fish were thrown in earlier editions of the event, first held in 1979, but the decision was made several years ago to toss rubber ones instead.
This year, the cast of 30 men and 20 women - locals and tourists alike - competed for the 1000 Australian dollars prize money.
Some had clearly not mastered the fine art of tuna tossing, with various techniques - not all of them successful - on display.
Local woman Estie Mayer-Stander improved on previous years to claim the women's title with a throw of 9.6 metres, while local farmer Levi Proude tossed 18.9 metres to top the men's field.
A somewhat fishy Proude appeared unsure about whether he had won before, but he certainly has a lot of ground to make up to beat his father Robert's tally of six world titles.
Proude was also some way short of the longest throw in the event's history - a massive 37.23 metres thrown by former Olympic hammer thrower Sean Carlin.