World-record signing Neymar greeted delirious fans at a grand welcome event at Paris St Germain’s stadium on Saturday, but must sit out the French club’s League 1 opener after his transfer was not registered in time.
Neymar debut on hold: World’s most expensive player to miss Paris Saint-Germain league opener over paperwork issues https://t.co/HTgqlkoqih— AP Sports (@AP_Sports) August 5, 2017
PSG doubled the world record for a transfer fee this week when they agreed to pay 222 million euros to lure the 25-year-old Brazilian forward from Barcelona on a five-year contract.
Saturday’s ceremony caps a marketing blitz by PSG, which on Friday sold 10,000 replica shirts printed with Neymar’s name and registered 500,000 euros in merchandise sales, according to reports on BFM TV.
And they’ll have to keep it up to make sure they’re able to pay Neymar’s wage bill of 30 million euros a year and a total expected transfer cost of around 450 million euros.