At the World Travel Market 2015 in London, the leading event for the global travel industry, euronews spoke to Elisabeth Hakim, Incoming Tourism Coordinator North America and United Kingdom at PromPerú about how visiting the South American country can become a life-changing experience.
We are having a campaign right now, it does cover geographical spots but the most important thing is focused on what does the traveler want? You want to explore different aspects of yourself. It is more focused on the experience. Peru can offer history, nature, but mainly the experience. What is different about this culture? So, we launched a campaign this year, it is a beautiful campaign with videos and trailers that are based on different destinations but the person is at the center. We want you to know if you go to Peru you come back as a different person, as a better person.