Apple CEO Tim Cook unveiled the company’s latest batch of products on Wednesday including a new iPad Pro aimed at business users.
The firm said that with its bigger screen the new product is suitable for business tasks, although as ever with Apple, they are not cheap, starting at
just under 800 dollars (713 euros).
Being launched alongside the new iPad are a magnetically connected keyboard and a sylus called the Apple Pencil.
The company also announced the arrival of the iPhone 6s and the iPhone 6s Plus, which will have faster processors, better graphics, and incorporate Apple’s 3D Touch feature, allowing users to switch between apps by simply pressing harder.
Transforming the user experience is how the firm put it.
As for the company’s smartwatch, a new operating system is to be released in a few days allowing third party apps to run without relying on a linked phone.
Facebook messenger will also be an added feature.
Tim Cook also unveiled a new Apple TV set top box with its own app store and new operating system.
The device uses a remote control that features a touch-sensitive panel and a microphone that allows it to be voice-operated.