At the World Travel Market 2014 in London, the leading event for the global travel industry, euronews spoke to Eglantina Gjermeni, Albanian Minister of Urban Development and Tourism ,about Albania as an upcoming travel destination in the Adriatic region.
“In the whole region there are countries that have more experience, like Croatia or Greece. I do think that Albania has some own specifics or its own uniqueness. I think we are building our approach and our strategy on what is authentic about Albania. To keep our identity, to really share with the other countries the values and what we know to do best or better than the others. Of course the coast is so beautiful, and the landscape as well. But in a small country, we could develop different kind of tourisms. So even we have the sun and sand tourism, the coast, not just the Adriatic but the Ionian Sea as well, has really great potentials. They are unspoiled beauties, beautiful ones, and they are really open for tourists and investors to come and we are really trying to get the best investment to develop a sustainable tourism in my country.”