Mexico’s campaign at MIPCOM was officially launched on Tuesday.
However, Mexico-orientated events didn’t wait for the launch of the campaign to start. Francisco N. González Díaz, CEO of Promexico, a governmental institution that helps Mexican companies to work internationally, explained during the press conference on Tuesday, that match-making sessions were actually organised up to three months ahead of this year MIPCOM.
Then, once MIPCOM had opened, first sessions were organised on the Monday. Hosted by Virginia Mouseler from The Wit, a conference was held to present some Mexican fresh content. It included, among others, Gofer (Canal 22 International Sales), the first Mexican film made available online for free. It was in 2012. It is considered as the “Mexican House of Cards”. Telenovelas were largely reprensented with “The Dark Widow” (Televisa / Caracol), “Woman Of Steel” (Telemundo International) or Street’s Virgin (Televisa International).
On the same first day, Emilio Azcarraga Jean, chairman of the board and chief executive officer, Grupo Televis was the host of a session on the evolution of the content industry in Mexico. What he said as an introduction resonates with what Francisco N. González Díaz told us the day after: “The content industry is the most value-added industry in the region“. And to him, that isn’t true only to the domestic businessmen but to the whole world: “It’s a land of opportunities for us as Mexicans, but also for the international market,” he said.
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105 Mexican companies made it to MIPCOM this year thanks to the help of Promexico who paid for the travel and accomodation and helped set up the Mexican Pavilion and TV sets for promotion videos.
Beyond the official campaign that necessarily shines a bright light right into the eyes of the MIPCOM audience, what do Mexican creators and producers or distributors think of MIPCOM? Has it been winning asset to be country of honour to these actors of the content industry?
What is certain is that the Mexican pavilion on the underground exhibition floor of the Palais des festivals has been a busy hive throughout the event.
All the exhibitors who agreed to talk to euronews were thrilled with their market so far.
Daniel Martinez from Weeping Willow
Maggie Aravelo from Los Ojos De Mi Abuela
Jose Miguel Alvarez from the Mexican Film Institute
Serkan Zelzele from Pixotic animation studios to present Kubi
Blanca Ruíz, the creator of Chico Chihuahua
Next year country of honour has been announced by Mipcom on Wednesday: Turkew will be the lucky one.