Lapo Elkann is known for his innovative designs and fashion flair. He is part of Italy’s famous Fiat family but has in his own words, “created my own ladder to have to climb, compared to the one my family has created for itself.”
In climbing that ladder he has won plaudits for his creativity and designs. He is an entrepreneur who travels extensively, ready to strike out on his own and to meet the challenges of his work place.
He uses his vast experience to work with young people and in talking to euronews outlined the difficulties he believed are present for aspiring entrepreneurs.
“Be prepared to fight. Fight does not mean war, it means challenge yourself….And if you can fight your battles as a team it’s easier than alone,” he said.