Rio de Janeiro’s Christ the Redeemer statue is being lit in bright pink throughout October to raise awareness for breast cancer.
The event is the idea of two non-profit organisations to raise awareness for people to take regular checkups for early detection and treatment.
The groups the Fundacao Laco Rosa (Pink Loop Foundation) and Americas Amigas (American Friends) hope that thousands of people would look up and see the landmark statue lit in the bright pink colour that has long been associated with breast cancer awareness campaigns.
Today in Brazil Christ won pink lighting in tribute to International Women's Day! Photo from Sociedade de Divas pic.twitter.com/1aLWDXoiss— Debora DividinoSimao (@PetitsBouchees) March 9, 2015
Get a different perspective
Every story can be told in many ways: see the perspectives from Euronews journalists in our other language teams.