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Why Google's change to Alphabet may not be as simple as ABC

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Why Google's change to Alphabet may not be as simple as ABC


So Google has decided to create a holding company so that it can separate its core web advertising business from newer ventures such as driverless cars.

Alphabet Inc will replace Google as the publicly traded entity.

The domain name for the Alphabet website is

But what many have pointed out is that Google does not own That belongs to the BMW Group. The company registered the name in 1995.

Alphabet is the German company’s fleet management and finance arm. It is unlikely to let go of its long-established domain name. The luxury car firm also has rights to the Alphabet name on Facebook.

Then there is the Alphabet Twitter account. That is owned by one Chris Andrikanich from Cleveland, Ohio.

To add to this there is alphabet, Inc, which specialises in bag, luggages and trinkets.

CEO Larry Page said in a blogpost: “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search.”

Page added: “We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.”

Only time will tell whether the brand will benefit from the name change.

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