So Google has decided to create a holding company so that it can separate its core web advertising business from newer ventures such as driverless cars.
Alphabet Inc will replace Google as the publicly traded entity.
The domain name for the Alphabet website is abc.xyz.
Alphabet is the German company’s fleet management and finance arm. It is unlikely to let go of its long-established domain name. The luxury car firm also has rights to the Alphabet name on Facebook.
Then there is the Alphabet Twitter account. That is owned by one Chris Andrikanich from Cleveland, Ohio.
Well, that was an interesting way to end a Monday…— Chris Andrikanich (@alphabet) August 10, 2015
Today has definitely been an interesting day for us.— alphabet, INC. (@AlphabetINC) August 11, 2015
CEO Larry Page said in a blogpost: “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search.”
Page added: “We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.”
Only time will tell whether the brand will benefit from the name change.
Could be interesting to see what
google</a> will pay to get the <a href="https://twitter.com/alphabet">alphabet handle on
twitter</a>. <a href="https://twitter.com/hashtag/winner?src=hash">#winner</a> 😄 <a href="https://t.co/afp252nbfU">https://t.co/afp252nbfU</a></p>— Tobi Mülhauser (TobiMuelhauser) August 11, 2015
alphabet</a> get a lawyer and remember Google just paid 3.2b for <a href="https://twitter.com/hashtag/nestlabs?src=hash">#nestlabs</a> so they got cash... <a href="https://twitter.com/hashtag/ShowMetheMoney?src=hash">#ShowMetheMoney</a></p>— Samir Madi (SamirMadi01) August 11, 2015