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British cycling end partnership with Sky


British cycling end partnership with Sky


British Cycling has announced it is to end its association with broadcaster Sky in 2016.

The partnership was formed in 2008 to help raise the sport’s profile in Great Britain.

It began just before the Beijing Olympics in 2008 and was renewed in 2012 for a further four years amid.

It turned out to be a successful relationship and led a string of high-profile wins as well as unprecedented nationwide growth in participation.

Great Britain won a combined total of 16 gold, 11 silver and seven bronze medals at the 2012 Olympic and Paralympic Games and from the Beijing Olympics in 2008.

While Team Sky enjoyed two Tour de France titles courtesy of Sir Bradley Wiggins and Chris Froome.

The amicable split will have no impact on Team Sky, which will be looking for a third Tour de France title with Froome later this month.

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