Watches and Wonders

Music, art and sport are the sources of powerful emotions which the Swiss luxury watchmaker Hublot is seeking to harness with the former Jamaican sprinter Usain Bolt fronting its latest Big Bang Reloaded collection.

Luxury watch maker Audemars Piguet enters a new but very familiar world on its first appearance at Watches and Wonders in Geneva. The Swiss firm's CEO Ilaria Resta is hoping to make an impression with an ambitious project that revives the firm's tried and tested method for creating masterpieces.

World famous actors and athletes have been taking centre stage at the Watches and Wonders trade fair in Switzerland with high-profile brand ambassadors increasingly being used by the luxury sector to boost its fortunes.