Culture news
Can Abu Dhabi become the world's next great cultural capital?
Euronews Culture spoke to Steve Cox, the Executive Director (Acting) of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate's ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.
Culture news
At Cannes Lions, EY says the future of AI is deeply personal and human
Euronews Culture spoke to EY Global Vice Chair Julie Linn Teigland at Cannes Lions about the next phase of AI. From personalised customer experiences to the importance of human judgement, she explained why the future of AI will depend on balancing technology with human creativity.
Culture news
IKEA’s Dorothée Gardon on navigating AI innovation and viral moments
At Cannes Lions, IKEA’s Global Marketing Strategy & Integrated Media Director Dorothée Gardon spoke to Euronews Culture about how the Swedish brand is navigating a fast-changing media landscape shaped by AI and creativity.
Culture news
Serviceplan CEO Haller on why "marketing is more important than ever"
Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.