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Animals trapped in human bodies? That'll be the Therians

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Lifestyle

What is 365 buttons? 2026’s first viral TikTok trend explained

“365 buttons” has blown up on social media, with a new year’s resolution unwittingly becoming a viral meme, which in turn has birthed 2026’s first essential catchphrase. Euronews Culture are here to guide you through it.

Lifestyle

Nicolás Maduro’s Nike sweatsuit becomes unexpected viral sensation

When a geopolitical crisis becomes both branding exposure and a shopping cart frenzy... A piece of athletic wear has become a global sensation following a picture posted online by Donald Trump of Venezuela’s deposed President Nicolás Maduro wearing the “must-have” fashion item of 2026.

wellbeing

A look back at the health trends that took over social media in 2025

From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - but do they actually work?

Lifestyle

AI slop, clean girls and clutter: 2025's biggest cultural trends

Euronews Culture takes a look back at some of the biggest cultural trends that have shaped global fashion, social media, music and more in 2025.

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Lifestyle

What is the worrying dating trend that could define 2026?

A new report from the dating app happn predicts the rise of a controversial new dating trend which further blurs the line between human and artificial companionship: the “AI situationship.” Here's everything you need to know.

Lifestyle

'Cloud Dancer': Why is 2026's Colour of the Year so controversial?

Get ready to be soothed and inspired by Cloud Dancer, a "billowy white imbued with serenity”... Or not.

Culture news

Google reveals 2025's most searched topics and people

Google has revealed its global ranking of this year's most searched terms, topics and people. From Charlie Kirk to 'The Summer I Turned Pretty,' here is what people were googling in 2025.

Lifestyle

Modern dating: Do you know your ‘Benching’ from your ‘Shrekking’?

New words are routinely popping up to describe an evolving relationship landscape - but also paint a largely dispiriting picture.

Culture news

Dictionary.com’s 2025 Word of the Year is...

Each year, Dictionary.com’s Word of the Year serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.” The site’s lexicographers analyzed the data, trends and search engine results, and came up with their pick for 2025...

Lifestyle

‘Six Seven’: What is the latest and viral TikTok slang?

The 6-7 meme emerged from TikTok and it’s spread like wildfire. What does it all mean?

Culture news

The last day of doomsday: What is the viral ‘RaptureTok’ trend?

TikTok has found its latest obsession, and if the doomsday prophecy doesn’t hurry up and materialise in the next few hours, there are going to be a lot of very disappointed people tomorrow...

Lifestyle

Why are pacifiers becoming a growing (and viral) trend among adults?

Adult versions of pacifiers are all the rage at the moment, with a growing number of social media users adopting the viral trend to deal with the stress of everyday life. What do the experts say, and are we wrong to be so judgemental?

Culture news

Thieves steal $7,000 worth of Labubu dolls from California store

Masked thieves raided a California toy store for dozens of sought-after Labubu dolls, as demand for the quirky collectible continues to skyrocket worldwide.

Nutrition

What is ‘fibremaxxing’ and should we all be doing it?

A wellness trend on TikTok is advocating eating as much fibre as possible. For once, nutrition experts actually agree.

Lifestyle

Convent Summer: What is Gen Z’s latest obsession?

Every year, the summer has to be defined. Now, thanks to a viral clip on TikTok, Gen Z may have found what Summer 2025 is all about: peace, silence and religious locations. Here's everything you need to know about Convent Summer.

Lifestyle

Why butter yellow is suddenly spreading across European fashion houses

A soft shade of mellow yellow is officially the colour of the season, appearing in everything from nail polish to red carpet couture.