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Lifestyle

What is 365 buttons? 2026’s first viral TikTok trend explained

“365 buttons” has blown up on social media, with a new year’s resolution unwittingly becoming a viral meme, which in turn has birthed 2026’s first essential catchphrase. Euronews Culture are here to guide you through it.

wellbeing

A look back at the health trends that took over social media in 2025

From functional drinks and olive oil shots to McDonald’s ‘migraine meals,’ 2025 serves up plenty of of viral health trends - but do they actually work?

Business

Department stores fight TikTok and Amazon for beauty shoppers

Beauty bars, robot-applied eyelashes and 18th-century VR chateaus: beauty departments of major department store chains have gone all out as social media and e-commerce reshaped the $129bn US beauty market.

Business

TikTok agrees to US joint venture ahead of deadline for possible ban

The popular video app will continue operating in the US after ByteDance agreed to spin off TikTok’s US business into a new joint venture under terms aimed at protecting American data and national security.

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Lifestyle

AI slop, clean girls and clutter: 2025's biggest cultural trends

Euronews Culture takes a look back at some of the biggest cultural trends that have shaped global fashion, social media, music and more in 2025.

World News

Will the EU ban social media for teens?

Restricting access to social media for teenagers has been one of the main talking points for many families in Europe. "We are in the middle of a cognitive war," said France's President Emmanuel Macron. He wasn’t far off.

The Cube

Fact check: Is China using TikTok to 'dumb down' European children?

Macron recently claimed that China offers its children a more educational version of TikTok, while the version available in Europe is designed, in his view, to dull the minds of young people. The Cube compared the content found in both versions of the app.

Health news

How does one week off social media impact mental health?

Could a one-week detox improve mental health? A new study says one in four young people reported less depression after being off the apps.

Culture news

TikTok scrolling can cause 'brain rot' according to new study

The American Psychological Association's verdict is clear: short-form video is measurably bad for mental health.

Travel News

The TikTok effect: Has Jet2’s viral soundbite actually paid off?

Jet2 has praised the “unprecedented” success of its famous marketing campaign that took the internet by storm.

Tech News

TikTok adds new wellbeing tools to curb late-night doomscrolling

Users can earn badges by avoiding the app at night, using the meditation tool during that time, keeping within their daily screen time limit, checking their weekly usage and encouraging others to take part.

Brussels, My Love?

EU vs TikTok bots: Who will win?

TikTok bots and foreign interference, more money for European artists and a migration pact struggling for survival - catch up on the week in EU politics on “Brussels, my love?” the podcast

Tech News

French investigators to probe TikTok over children’s mental health

If the investigation leads to charges and convictions, those found guilty could face several years in prison and fines.

Culture news

Dictionary.com’s 2025 Word of the Year is...

Each year, Dictionary.com’s Word of the Year serves as “a linguistic time capsule, reflecting social trends and global events that defined the year.” The site’s lexicographers analyzed the data, trends and search engine results, and came up with their pick for 2025...

Tech News

Social media platforms to comply with Australia’s social media ban

With less than two months before children under 16 won’t be able to create social media accounts in Australia, the platforms say they still disagree with the new regulation but will ultimately comply.

Tech News

Donald Trump says TikTok deal with China could be finalised this week

However, the details of a possible deal are under wraps.

Travel News

‘Weirdly fascinating’: Why travel to Transnistria has gone viral

The mini Soviet nation remains internationally unrecognised, but it seems tourists can’t get enough.

Business

A new wave of DIY marketing: Small businesses take to TikTok

It might seem that in an age of mass production and advanced technology, the handiwork of artisans is doomed to failure. Nothing could be further from the truth, say traditional entrepreneurs who have found their niche in social media.

Tech News

Meta and TikTok breach EU online platform rules, Commission finds

Both platforms have now time to reply to the findings or face a penalty of up to 6% of their global annual turnover.

Tech News

Rise of political influencers sparks questions about ad regulation

The upcoming Digital Fairness Act, aimed at protecting consumers from misleading influencer marketing, could include stricter rules for influencers.