Gen Z

Partner content

It’s soooooo fine: Finlandia Vodka and the martini revival

Partner content presented by Finlandia

Launching across Europe this week, Finlandia Vodka’s new campaign puts the spotlight on alternative drinking moments — no bar counters, no dress codes — just easygoing pleasure, whenever and however it comes.

14/05/2025

Europe in Motion

Summer dreams: What are Europeans saving on to finance their holidays?

Travel and tourism top the bucket list of experiences, as family activities are preferred over live music events.

02/05/2025

Lifestyle

'A kind of magic': How tarot became a tool for quiet rebellion

What began as a set of playing cards evolved into tools of divination that continue to captivate modern generations, but our enduring fascination with tarot reveals more about the present than the future.

25/04/2025

Lifestyle

More Gen Z women are saying ‘I don’t’ to this marital tradition

New research into naming options in marriage reveals that only about a third of British women aged between 18 and 34 would change their last name when getting married.

16/04/2025

The Big Question

Millennials must invest to afford retirement: Here’s where to start

Finimize CEO, Carl Hazeley, talks about how longer lifespans and an upcoming generational wealth transfer are likely to make investing even more crucial for millennials.

14/04/2025

The Big Question

The Big Question: Will Gen-Z spell the end of the alcohol industry?

In Europe, 41% of people who don't drink alcohol are under 35 but what does this mean for the drinks industry? Founder of the UK’s largest independently owned soft drinks brand, Trip, discusses the changing consumer demands for alcohol-free beverages.

03/02/2025

Europe in Motion

High-stress, low reward: Why Gen Z is shunning middle management jobs

Majority of young professionals reveal growing disillusion with mid-level management roles. Here's why.

21/01/2025

Europe in Motion

Which jobs do Europeans trust the most and the least?

Across 21 different professions, Europeans trust doctors and scientists the most. Meanwhile, politicians are the least trusted, despite a gradual increase since reaching a low in 2018.

17/01/2025

Work

Why are companies firing Gen Z employees soon after hiring them?

A recent report found that companies were dissatisfied with their Generation Z (Gen Z) new hires and may avoid hiring recent graduates in the future.

08/12/2024

Economy

Gen Zers admit the power of social media on their political views

Euronews Business looks at voting trends amongst Gen Z voters, including what influences their political beliefs and why so many of them may be feeling like their civic engagement does not make a difference anymore.

04/11/2024

Culture news

‘Brat’ chosen as Collins Dictionary Word of the Year

Just as we were getting over ‘brat summer’, the word ‘brat’ has been crowned 2024’s Collins Word of the Year...

01/11/2024

Radio Schuman

What will today's European Council meeting bring?

Ceasefire in the Middle East, aid to Ukraine, implementation of the migration pact are the main points in EU leaders agenda for today's European Council.

17/10/2024

Travel News

Are party holidays a thing of the past?

New research shows that a majority of young people prefer a more low-key trip abroad, with some rejecting the notion of a party holiday entirely.

30/08/2024

Culture news

Coconuts & Brat: What’s behind the memeification of Kamala Harris?

From “coconut tree" to “brat summer”, here’s everything you need to know about how Kamala Harris’ campaign is resonating with younger voters and transforming Harris into the "meme queen" of 2024.

24/07/2024

Travel News

Where in Europe do people take the most - and least - holiday?

One generation in particular is not using up their holiday allowance.

20/06/2024

Culture news

The internet is going nuts over ‘Hot Rodent Men’ - What does it mean?

Gen Z want Hot Rodent Men - and they are being very vocal about it. What does it mean? How does one qualify? And how is being compared to a rodent a compliment?

10/06/2024

Work

What to know about the rising trend of ‘quiet vacationing’

A recent Harris Poll survey reveals that quiet vacationing, the new workplace trend where employees take unofficial time off, is gaining traction among young workers.

03/06/2024

Culture news

Getting Gen Z to vote in Europe through creative workshops

How the Changemakers initiative is getting Gen Z to engage in voting ahead of the European Parliament elections this year.

14/04/2024

Culture news

New Scrabble version is more accessible and less competitive

Coinciding with National Scrabble Day, a fresh version of the famous word game is poised for launch, designed for players who want a less competitive game.

13/04/2024

Destinations

See the ‘beating heart’ of Marrakech through the eyes of TikTok stars

Young influencers are sharing the old glamour of Marrakech with a new generation. Where are their favourite spots in the city?

18/03/2024