Brands offering good deals one day of the year could be doing so at the expense of responsible production.
A Swiss bookstore decided to turn Black Friday on its head, encouraging customers to make charitable donations instead of snapping up cheap deals.
The poll results were released to coincide with Black Friday, which sees retailers slash prices to kick off the Christmas spending season.
Euronews looks back at the biggest stories around Europe this morning.
Green Peace in France has launched a counter campaign, encouraging people to get active and spend time with family and friends instead.