English

Annabel Murphy

Business

From idea to impact: How to craft a campaign that resonates

‘B2B can stand for brilliant to beautiful’: Salesforce Global Head of Brand & Creative, Scott Larson explains why empathy is so important in marketing

Business

'Priceless': The business of memory-making

Priceless is no longer just advertising, it’s ‘a state of mind’

Business

Brands and politics don’t mix? Think again argues CEO of Edelman

To remain relevant, brands must actively engage with controversial topics like sustainability and politics. The CEO of the world’s largest public relations firm explains how companies can navigate these complex issues.

Work

Microsoft reveals how AI is reshaping work at all levels

‘You can choose fear or you can lean in and learn’, Microsoft’s WorkLab co-founder on AI and the future of work.

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Business

Deloitte: Creativity should be at the heart of business transformation

Deloitte Digital explains why storytelling, creativity and communication should be a vital part of business transformation.

Business

What is mobility media and why it’s the next big thing in advertising

Uber is betting big on mobility media with revenue forecasted to hit US$1 billion this year., But what exactly is mobility media and why is the ride sharing giant playing in this space?

Work

From playground to production: How AI will transform creative work

Are you a creative and wondering how AI will change the way you work? From individual tasks to transformative production, Adobe’s Eric Hall explains how marketers can leverage AI’s exploding potential.

Business

After record growth in 2023, what is the next step for Spotify?

Music streaming giant Spotify is stepping into a new stage of growth - one that focuses on more artist diversity and non-music content.

Partner content

Rising temperatures and more extreme weather events: How is Europe’s tourism industry coping?

Partner content presented by Copernicus

Rattled by deadly floods in Greece, wildfires in Tenerife and extreme temperatures in southern Italy during the 2023 summer holiday period, more people have woken up to the impacts of climate change and travel preferences are changing, according to research conducted by the ETC.

Partner content

How is climate change affecting Europe's oceans and marine life?

Partner content presented by Copernicus

The rates of surface ocean warming, particularly in the eastern Mediterranean Sea, the Baltic and Black Seas, and the southern Arctic are more than three times the global average.

Partner content

Current energy crisis calls for more innovation and investment, says Panasonic

Partner content presented by Panasonic

The energy crisis facing the world today increases the urgency to accelerate the transition to cleaner, more reliable energy sources and stimulate a "global energy revolution".

Work

How to spot and nurture female talent, by Publicis’s Bousquet

Publicis's Agathe Bousquet discusses why more female representation in the creative industries is needed and the role men play in making it happen.

Work

What it takes to improve diversity and inclusion and why it matters

The new normal is perpetual change and this is one of the reasons why more young people with diverse backgrounds and skill sets are needed.

Tech News

How Meta’s metaverse vision will change the future of communication

Creativity is all about connection and increasingly brands will communicate via evolving technologies as the metaverse takes shape, says Meta’s Angie Gifford.

Tech News

How being authentic is key to Adidas appealing to conscious consumers

To meet the expectations of conscious consumers, companies must walk the talk and communicate their values through branding.

Tech News

‘Story doing not storytelling’: PepsiCo aims high on sustainability

Food and beverage behemoth, PepsiCo shares its ambitions for creating more sustainable packaging and products.

Tech News

How companies can put sustainability before profit and why it matters

Conscious consumers want companies to stand up for what they believe in and take action on sustainability. Here’s why brands need to listen.

Tech News

Can the metaverse persuade young people to look after their skin?

New, emerging technologies will give skin care company Galderma a strategic edge and help it respond to customers at the right time, in the right way.

Tech News

Heineken banks on the metaverse to help reach net zero by 2030

Heineken - one of the biggest beer companies in the world - is on a mission to create a more sustainable company for its customers and the planet.

Tech News

Working in the metaverse? What brands need to consider now

Deep technologies like AI, meta and Web3 will transform businesses but don’t lose sight of the here and now, OMD’s Chrissie Hanson says.

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