By Reuters
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LONDON - British online greetings card company Moonpig said on Monday it had agreed to buy Smartbox Group UK Limited, known as "Buyagift", a gifting experiences platform that also owns the Red Letter Days brand, for 124 million pounds ($155.6 million).
Shares in Moonpig jumped more than 10% following the acquisition. ($1 = 0.7969 pounds)
(This story has been refiled to specify that Moonpig bought UK unit of Smartbox)
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