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A 'leadership cheerleader' screams a traditonal Japanese chant on stage

Video. Watch: Japan's macho cheerleaders fight to save a tradition

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They are drenched in sweat, their hands bloodied from clapping, and their voices hoarse from shouting - meet Japan's predominantly male and unashamedly macho cheerleaders.

Japan's macho cheerleaders are part of a century-old tradition that some fear faces an existential crisis, with fewer students showing an interest in the hardcore art form.

Now there is a push for the squads and their counterparts in Japan's traditional "oendan" cheering groups to be registered as part of the country's "intangible" cultural heritage.

The "leadership section" cheerleaders are a formidable sight. Dressed in old-fashioned black school-style uniforms, they assemble at college baseball games as they belch out chants, bang taiko drums and thrust their fists in rigid, martial moves.

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