The iconic brand wants to preserve its haute couture traditions.
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The luxury fashion house Dior has decided to pass on the secrets of its profession by launching creative apprenticeships in order to preserve its savoir-faire and haute couture traditions. As part of this campaign, the House of Dior and Business of Fashion released a video to show how it is training the next generation of craftsmen.
In the atelier, top-level craftsmanship is learnt from highly-experienced supervisors, who themselves learnt their secrets at Dior. The newest members of the team can even participate in making pieces for clients and shows.
If you want to take a sneak peek behind the scenes into the Dior workshop during the final, highly-charged 24 hours before a show, here is another video from Dior and Business of Fashion:
Photo by Frank McKenna
