2024 ski fashion is coordinated and multifunctional
2024 ski fashion is coordinated and multifunctional Copyright Zargon design @ Canva

Slopes to Streets: Unveiling the ski fashion trends for 2024

By Katy Dartford
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Fashion and functionality should harmoniously collide for winter 2024 with cross-over clothing offering versatile pieces for both mountain adventures and apres ski. It's good to be seen and safe on the slopes, but it's also important to be stylish, writes Katy Dartford.

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I'm a firm believer that the better one looks on the slopes, the better one skis. So the question of what one should wear in 2024  - both on and off-piste, is paramount.

But fear not if you are yet to complete your winter outfits, as Euronews Culture brings you a curated roundup of the latest trends for this season, with an array of options for style-conscious snow enthusiasts, as well as mountain functionality. It's never too late to look good.

In the ever-evolving landscape of ski fashion, the emphasis for 2024 has moved beyond mere eco-credentials - as this is a given.  Taking centre stage now are bold prints, vibrant colours, timeless pastel shades and retro styles.

This year's collections have witnessed a notable shift towards cross-over clothing. The focus is on versatile pieces that seamlessly transition from the slopes to a city stroll or a woodland hike. Inspired by the idea of multi-purpose garments, brands are aiming to create items that serve various contexts, promoting a mindset of less consumption and more sustainable usage.

Coordination

Coordinated ski wear takes the spotlight this winter, showcasing meticulous attention to detail. 

Major brands are putting extra effort into coordinating layers as you can see from SCOTT, where you can even match your skis to your outfit.

Coordinated Scott Freeride wear
Coordinated Scott Freeride wearScott

Brands are also revolutionising the way they market their collections online. Pre-coordinated sets from a single label are gaining popularity, offering not only a harmonious colour palette but also a functional ensemble.

See Stellar's latest skiwear range

Pre-coordinated outfits by Stella
Pre-coordinated outfits by Stellaasda

Out in the backcountry, you'll also spot more coordinated technical gear. See Dynafit's latest backcountry gear:

Dynafit's coordinated skiwear
Dynafit's coordinated skiwearDynafit

And for ski tourers, there are many layers to coordinate, so head over to Ortovox:

Ortovox's matching ski outfits
Ortovox's matching ski outfitsOrtovox

Recycled

Eco Ryft Pure MIPS

AS well as being made - inside and out - from recycled material, the Bollé Eco Ryft Pure MIPS helmet has the standard certification required for lids.

Bollé Eco Ryft Pure MIPS helmet
Bollé Eco Ryft Pure MIPS helmetBollé

Yellow

The colour trend of 2024 is vibrant yellow, injecting warmth and energy into the wintry landscape. Whether it's a jacket, gloves, or a beanie, yellow makes a bold statement against a snowy backdrop but also enhances visibility on the slopes.

Women’s Peak Performance Gortex Yellow Jacket

Women’s Peak Performance Gortex Yellow Jacket
Women’s Peak Performance Gortex Yellow JacketPeak Performance

Men’s Oakley Lightweight Yellow Puffer 

Men’s Oakley Lightweight Yellow Puffer
Men’s Oakley Lightweight Yellow PufferOakley

Retro revival

Retro revival makes a strong comeback with neon shades reminiscent of 80s ski styles. Brands like Columbia and Erin Snow embrace nostalgia, offering modern twists on classic designs with materials from today.

The Columbia Wintertrainer Snow Suit

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suit
suitsuit

Erin Snow Kat chevron jacket

Kat Chevron Jacket
Kat Chevron JacketErin Snow

Bold Prints

Bold prints, including spots, camo and houndstooth take centre stage, allowing skiers and riders to make a statement with their outerwear. Geometric patterns and designs inspired by the natural world also inject some vibrancy and individuality into traditional winter wear.

Protest Polka dot ski suit

Protest Polka dot ski suit
Protest Polka dot ski suitProtest

Planks Good Times Insulated Jacket

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Good Times Insulated Jacket
Good Times Insulated JacketPlanks

Pastels

Pastels, particularly mint green, continue their popularity from the previous season. Soft and calming shades offer subtle contrast against the snow-covered scenery, with brands incorporating pastels into various ski wear pieces.

Men’s Jacket from Siroko

Men’s Jacket from Siroko
Men’s Jacket from SirokoSiroko

Women’s Ski Suit by OOSC

Women’s Ski Suit by OOSC
Women’s Ski Suit by OOSCOOSC

Oversized & Skinny Fit

Oversized salopettes, inspired by the current super-sized trend, make a statement on any terrain. On the other end of the spectrum, skinny-fit salopettes are experiencing a revival, offering a sleek and flattering silhouette.

Alo Yoga High-waist ski-moto puffer pant

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The Alo Yoga High-waist ski-moto puffer pant is perfect for aprs ski cool
The Alo Yoga High-waist ski-moto puffer pant is perfect for aprs ski coolAlo Yoga

Roxy Rising high technical snow pants

The skinny Roxy flared silhouette skims perfectly over ski boots.
The skinny Roxy flared silhouette skims perfectly over ski boots.Roxy

Multifunctional

Multifunctional gear is a key trend, appealing to those who want to integrate their ski wear into everyday life. The ability to wear insulated ski jackets to the pub or use base layers for frosty runs adds versatility to the wardrobe, making it more practical and convenient.

Crazy Pant Wonder Magic

Crazy's winter gear is your go-to for comfort and style in your outdoor adventures. From casual snowshoeing to challenging mountain skiing, their Italian mountainwear delivers a perfect union of style and functionality. With the Wonder Magic Pant's unique denim look, no one will realise your not wearing a comfy pair of jeans, but stretch thermals.

Crazy Pant Wonder Magic
Crazy Pant Wonder MagicCrazy

Apres ski

After a day on the slopes, apres-ski style comes into play with leggings remaining a favourite choice. A stylist jacker, cozy sweater and insulated, waterproof boots from brands like UGG and Sorel complete the look, ensuring both fashion and function.

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Sweaty Betty Glacier ski jacket

This Sweaty Betty jacket with a high-shine bodice and faux fur trimmed hood is perfect for apres-ski chic.

Sweaty Betty Glacier ski jacket
Sweaty Betty Glacier ski jacketSweaty Betty

Perfect Moment Printed stretch-jersey leggings

Perfect Moment's thermal leggings are printed with cute illustrations of skiing figures and have a branded elasticated waistband. Tuck yours into chunky boots or wear them under a pair of ski pants.

Perfect Moment Printed stretch-jersey leggings
Perfect Moment Printed stretch-jersey leggingsPerfect Moment

Warm boots

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Invest in a pair of functional and fashionable insulated and waterproof boots from brands like Sorel, Timberland and UGG:

UGG Shasta boot

These hot pink boots offer a snug interior, plus a strong grip sole and can keep your feet warm even in temperatures as low as -32°C.

UGG Shasta boot
UGG Shasta bootUGG

Moon Boots Icon snow boots

Moon Boots are the ultimate in Alpine chic. Get them in classic black to go with everything.

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Moon Boots Icon snow boots
Moon Boots Icon snow bootsMoon

Sorel Caribou

Caribou's quilted padding, metal hardware, and extra-tough rubber soles with soft, warm lining make them an instant classic.

Sorel Caribou boots
Sorel Caribou bootsSorel

Danner FP Movement cloud cap boot

Danner’s cloud cap boots are lined with synthetic insulation, making them warm on even bitterly cold days and with Vibram Arctic grip rubber outsoles, they provide excellent grip, even on slippery ice.

Danner’s cloud cap boots
Danner’s cloud cap bootsDanner

Eyewear

Brands like Valloon and Perfect Moment provide high-performance ski goggles, ensuring clear vision in various mountain conditions.

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Ski goggles

Vallon Freebirds

The Vallon Freebirds offer a harmonious blend of minimalist design and advanced features, including a spherical lens for maximum peripheral vision. 

The Freebirds combine a minimalist design with high-tech features and top-of-the-range optics
The Freebirds combine a minimalist design with high-tech features and top-of-the-range opticsVALLON

Perfect Moment

On days when snowfall intensifies up the mountain, standard sunglasses fall short. Perfect Moment offers a mirrored lens that not only enhances functionality, but also earns you significant style points.

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Goggles by Perfect Moment
Goggles by Perfect MomentPerfect Moment

Vintage Sunglasses

Vintage-inspired sunglasses bring a stylish and protective touch to the ski fashion scene, seamlessly integrating classic design elements with high-performance functionality.

Vallon - Hazlewood

Hazlewood's rounded aviator shape is a throwback to yesteryear
Hazlewood's rounded aviator shape is a throwback to yesteryearVALLON

Vallon's Hazlewood sunglasses draw inspiration from an era when mirror-coated lenses were a hit on the slopes, It's aviator-shape also pays homage to the '80s with its mirrored lenses, offeres a distinctive look and protective benefits on and off the mountain.

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