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How Abu Dhabi is using museums, storytelling and innovation to redefine its global image

Video. Can Abu Dhabi become the world's next great cultural capital?

Updated: 09/07/2026 - 13:45 GMT+2

Euronews Culture spoke to Steve Cox, the Executive Director (Acting) of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate's ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.

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