By Reuters
Published on
MILAN - Italian pasta maker Barilla said on Friday it had entered an agreement to acquire Back to Nature food brand from B&G Foods to grow in the U.S. bakery market.
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"The acquisition of Back to Nature is consistent with Barilla's long-term strategy to build a strong multi-brand bakery platform in the United States", the Italian group said in a statement, without disclosing financial details.
Back to Nature features a portfolio of plant-based, non-GMO products that compete in the United States cookies, crackers, granola and nuts & trail mix categories.
