Klobuchar's new delegate strategy focuses on going smaller

Image: Sen. Amy Klobuchar speaks at a campaign event in Des Moines, Iowa, o
Sen. Amy Klobuchar speaks at a campaign event in Des Moines, Iowa, on Feb. 1, 2020. Copyright Elijah Nouvelage Bloomberg via Getty Images file
Copyright Elijah Nouvelage Bloomberg via Getty Images file
By Amanda Golden with NBC News Politics
Share this articleComments
Share this articleClose Button

While other candidates are working to shore up support in states with large delegate hauls, Klobuchar's campaign is trying a different approach.


OKLAHOMA CITY — With the South Carolina primary just five days away, Minnesota Sen. Amy Klobuchar is taking her presidential campaign to states that won't vote for at least another week.

And while other candidates are working to shore up support ahead of Super Tuesday on March 3 by making stops in bigger states like California and Texas with large delegate hauls, Klobuchar's campaign has made a different calculation to try to stay viable — go small.

In the past 36 hours, Klobuchar held public events in her home state of Minnesota, where she's leading in polls, North Dakota (which doesn't caucus until March 10) and in the additional Super Tuesday states of Arkansas and Oklahoma.

"You are a Super Tuesday state," Klobuchar told the audience of her event here on Sunday. "You're probably watching all these things happening in the other states and what you know is that only 3 percent of the delegates have been chosen."

After a surprise third-place finish in the New Hampshire primary, Klobuchar fell to a disappointing sixth-place finish in the Nevada caucuses Saturday.

In a move that her campaign hopes could provide a better chance to amass delegates to the national convention, Klobuchar is now focusing on smaller states that are less frequently visited by other candidates — notably ones that are less liberal and less diverse.

In a memo shared with NBC News, Klobuchar campaign manager Justin Buoen detailed their strategy and path forward, announcing a new $4.2 million ad buy for Super Tuesday. "We will be making new investments on TV and digital in ​Colorado, California, Massachusetts, Minnesota, Texas and Utah," Buoen said in the memo. "We are also making another six-figure investment on South Carolina TV, as Amy continues to ramp up efforts in the Palmetto state."

The campaign notes that Klobuchar is third in raw vote totals from the first three contests, even though candidates are competing for delegates to win the nomination, not raw votes.

"Amy currently has 7 delegates, which puts her just one delegate behind Elizabeth Warren​," Buoen added in the memo. "And in the coming weeks, we expect Amy to continue to significantly grow her delegate count."

The campaign says it is planning an "aggressive schedule" in upcoming states with an emphasis on Midwestern and Southern states like Arkansas, Alabama, North Carolina, Oklahoma, Tennessee and Virginia, seen as friendlier territory for the moderate candidate.

The memo adds that they will be "competing in key congressional districts where we can acquire delegates, in places like California, Colorado, Massachusetts, Utah, Texas and Maine."

And, of course, they expect to do well in Klobuchar's home state of Minnesota on Super Tuesday.

Numbers from the 2016 Democratic primary exit polls give some insight into the campaign's thinking. The data from those show that 33 percent of the voters in Arkansas, for example, identified themselves as moderate. In Oklahoma, it was 36 percent.

"Klobuchar is not going to win the big states," Director of the Center for Politics at University of Virginia Larry Sabato told NBC News. "So she's doing the logical thing. Win some states and delegates, stay alive, and hope in the end you become the compromise choice for president or vice president."

The campaign says it's a strategy born of necessity. "We have to approach this race differently," a senior staffer to Klobuchar told NBC News. "We are never going to be competitive with two billionaires in the resource game."

Klobuchar's continued pitch to voters is electability, and how she could unify the Democratic party, drawing direct contrasts with the current front-runner, Sen. Bernie Sanders, I-Vt., in the wake of Nevada's results.

"I think right now we are heading into one of those decisions for our political party and that is who do we want to have as the candidate who heads up our ticket," Klobuchar said in Fargo, N.D.

When asked by reporters in Little Rock, Ark., about the benefit to Sanders of her and other candidates staying in the race, Klobuchar responded, "when you actually look at the vote, I am the third highest vote-getter in this field," she said. "So why would I get out? That's not even a close call for me."


"We have no idea who the best candidate is yet so let's just hold our horses when we only have 3 percent of the people that delegates that have been chosen," she added. "That is an infinitesimal number."

The decision to target these Super Tuesday states and beyond was driven by congressional district level data, a senior staffer to the campaign told NBC News, including inside communities she tests well with, coupled with places with existing relationships.

Still, Klobuchar told NBC News on the morning of the Nevada caucuses that she hadn't focused on the delegate math and how she could accumulate enough to remain a force in the nomination fight. "I haven't thought through the delegate math, she said. "I just know I got my delegates.

But Klobuchar's campaign was, and is still, playing catch up to others with resources on the ground in upcoming states although they say they now have staff on the ground in every Super Tuesday states.

But much of that staff was only deployed in the last week, and staffers continue to be reshuffled and re-assigned — the campaign's Director of Hispanic Outreach is now the Deputy State Director in California, and staffers originally in Iowa and New Hampshire have been deployed to states like Arknasas and North Carolina.

Share this articleComments